A throwback video from 2013, team rider Eoin McCarthy Deering tests the cold waters of Iceland, all captured on Go Pro.

A few photos from a recent R&R trip, all set for 2015.

Happy New Year!

IMG_1844 IMG_1848

IMG_1837 IMG_1851


Tom La Nord

A surfer turned author, although still surfer through and through. One of Tom’s main goals in life is to surf into old age, and although the years are slowly catching up with him, getting in the water is what drives him as much as ever. After some time competing (and usually losing), Tom was inspired by his passion for travel to write the iconic surf memoir Riding the Magic Carpet – a tale of worldwide trips culminating at South Africa’s Jeffrey’s Bay. While J-Bay is up there with the best waves Tom’s ever ridden, he’s a firm believer in the idea that the situation is as important as the waves, and cites some of his best sessions ever as taking place in a weird and wonderful range of places, from Taiwan to Trestles, low tide Snapper to low-tide Coney.

Tom’s trips have formed the basis for other books too. A hurricane season road-trip along the US East Coast formed the storyline for Chasing Dean and his exploits around our own British Isles were detailed in Grey Skies, Green Waves. Perhaps the least believable thing about Tom is that he is also a former PI, and it is some of these experiences that lie behind his debut thriller, released this autumn: The Actaeon Tide, which is currently being serialised in its entirety by the Western Mail. Spring 2015 will see the release of Code Black, a ‘Quick Read’ title which tells a few tales of the surfing that went down during the recent UK winter storms. He is currently working on a young adults novel for 2016.

Tom also rides for Flow Surf & Skate shop and Luke Young Surfboards, and is delighted to be coming on board as a brand ambassador for Elusive. ‘These guys absolutely, one-thousand per-cent share my idea of what a proper, organic, home-grown, counter-culture clothing label should be. Art matters, surfing is fun – and that’s all there is to it!’

Welcome to the team.



Double British Champion Scott Eastwood finds a few gems across the water.

Team riders Scott Eastwood & Greg Norman finished their 2014 contest campaigns in style.

Jersey based Scott returned to the mainland and won both the 2014 British Senior & Masters titles.

Scott British 2014 scott pro scott pro 2

Photos: Dan Sedgwick, @surf_photo

Greg ended the 2014 Hotdoggers longboard contest series with two 2nd place finishes in the Open & Single Fin divisions.

photo 1 photo 2

Congratulations to both for a fantastic finish to the 2014 season.

Elusive are once again proud to be supporting Movember. Yes, we’re ditching the razor in favour of the famous moustache to raise awareness for men’s health. Plus for the month of November we’re donating 10% of all online sales to Movember and also added a 40% reduction SALE to the online store.Go check it out and support the cause http://www.elusivestore.com

For more information on movember visit http://uk.movember.com/

movember 14

Elusive Open of Surf 2014. 18th October, Coney Beach, Porthcawl

With a big storm front hitting the UK and after an anxious few days leading up to the event, the organisers decided to re-locate the comp to Coney Beach.
As the incoming tide pushed around the harbour wall the swell started to increase offering a variety of sections for the competitors to put in some big moves. Early round stand outs included Jordan Reed, James Jones, Ingemar Cressey, Nathaniel James, Cieran Hughes, Joe Morris, Raife Gaskell, Emily Williams & Libby Vernon.

As the midday mark approached, the clouds began to break and the sun appeared warming up the Autumn air. Spectators flocked to the event site to witness a high level of performance surfing and try out the numerous demo skateboards on offer, courtesy of Carver & Sunset.

The women, longboard and U/18 finals were eagerly contested with excellent performances from all involved, keeping the judges on their toes. Emily Williams continued her winning form taking the Women’s title, last year’s Longboard runner up Steve Horn did one better and flawless Max Payne picked up the U/18 title.

Prior to the Open Final the eagerly anticipated fancy dress “Super Hero Expression Session” got underway, as 9 competitors hit the water dressed in everything from Super Girl to Banana Man. The competitors raising sponsorship with all proceeds going to Wave Project Cymru. http://www.waveproject.co.uk

The Open final got underway in the late afternoon sun with 3 of the top standout surfers of the event, (unfortunately James Jones was unable to surf the final and kindly donated his prize to Wave Project Cymru) Big moves and big scores were posted in a hotly contested heat that had spectators unsure after the 20mins who would take the title. In the end it was Pembroke’s Alex Morris’ narrow victory claiming the trophy and a voucher for a custom shaped Diplock surfboard.

Thank you to all competitors involved, plus a big shout out goes to the co-sponsors: Diplock Surfboards, Obsessive Disorder hardware, Nectar Sunglasses, Carver Skateboards, Sunset Skateboards, City Surf & Skate and Flow Surf & Skate for the support and prizes!!
The event would not have been a success if it wasn’t for the support of Contest Director Bob Blythe, Tabulator Anne Webster-Blythe, Craig Burrows and his team of judges (Coryn, Linda, Steve, Ray), Beach Marshall Stu Bentley, Johnny Hillman and the CS crew, Welsh Surfing Federation, Welsh Coast Surf Club & Bridgend Council.

A day of good waves and great weather plus the Hi tide decking area proved to be a perfect contest site, with an excellent viewing point of all the action. Big thanks to the guys for allowing us to use their facilities.


1st Alex Morris
2nd Harry Cromwell
3rd Jordan Reed
4th James Jones

1st Emily Williams
2nd Libby Vernon
3rd Georgina Lewtas
4th Angharad John

1st Steve Horn
2nd Raife Gaskell
3rd Martin John
4th Arran Bright

1st Max Payne
2nd Nathaniel James
3rd Ceiran Hughes
4th Raife Gaskell

All Photos Claire Beach:

Open Finalists


Women Finalists


Longboard Finalists


U/18 Finalists

under 18


Get every new post delivered to your Inbox.