29 May 2013 Elusive has joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organisations focused on sustainability.
”Signing on to 1% for the Planet shows Elusive has a strong commitment to investing in sustainability efforts,” says Terry Kellogg, CEO. “They’re using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We’re excited to welcome Elusive to our global network.”
Founder of Elusive, Nick Clewer states “It makes perfect sense to support 1% FTP, knowing that a percentage of our sales goes towards the sustainability of our planet was a no brainer for us. It states our commitment and I’m sure more companies will follow”
Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organisations in the network. Non-profits are approved based on referrals, track record and sustainability focus. Over 3,000 non-profits worldwide are currently approved.
“As we near our 10th anniversary we’re celebrating that our members have contributed nearly $100 million of critically needed funds,” comments Kellogg. “The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50%, even though the overall economy has been struggling. There’s a paradigm shift happening here and we’re thrilled that so many innovative businesses are sling-shotting the movement in to high gear.”
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This growing global movement of over 1,200 member companies in 45 countries donate one percent of annual sales to environmental organizations worldwide. To learn more go to: www.onepercentfortheplanet.org.